Our Story
Rodz Marketing & Communications began as a vision to bridge brands with audiences through meaningful, culturally resonant storytelling. Founded by Xiomara "Xio" Rodriguez, a seasoned communications strategist with over 25 years of experience, Rodz was born out of a passion for elevating voices, fostering community connections, and empowering brands to make a lasting impact.
With roots in Puerto Rico and a diverse portfolio that spans hospitality, gastronomy, entertainment, and beyond, Rodz is dedicated to delivering authentic strategies that celebrate culture and resonate across communities. Our mission is simple yet powerful: to help brands tell their stories in ways that inspire, connect, and drive results. Every campaign, every message, and every client relationship is crafted with purpose and care, reflecting our commitment to excellence and the deep understanding that each brand has its own unique narrative to share.
Over the years, Rodz has grown into more than just a marketing agency—it’s a partner, a storyteller, and an advocate for brands that want to go beyond the ordinary. As we continue to expand our reach, we remain grounded in our core values of authenticity, innovation, and community-driven impact, bringing our clients closer to the audiences that matter most.
Rodz is where your brand’s story finds its truest voice, and we’re here to ensure it resonates in all the right ways.
Meet the Team
Our strength lies in the people behind the brand. Our team is a dynamic group of creative thinkers, strategic planners, and passionate storytellers who bring diverse expertise and perspectives to every project. Guided by a shared commitment to excellence, authenticity, and innovation, we work collaboratively to craft impactful strategies and deliver measurable results for our clients.
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Xiomara “Xio” Rodriguez is a seasoned leader in marketing and communications, with over 25 years of expertise in corporate branding, crisis management, and strategic storytelling. Renowned for her ability to drive brand loyalty and operational excellence, Xio has consistently delivered transformative results for corporate brands and local businesses, earning her a reputation as a dynamic force in the industry.
Throughout her distinguished career, Xio has held pivotal roles at top organizations, including Univision, Unimás, Mega 98.1 FM, Woodspring Suites, the American Cancer Society, and Discover Puerto Rico. She has led groundbreaking campaigns, executed globally recognized events like Aspen’s Food & Wine Classic and Madrid’s FITUR, and humanized brands to create meaningful connections with audiences. From crafting strategic communication plans to navigating crises ranging from natural disasters to reputational risks, Xio has proven herself as a trusted advisor and an expert in turning challenges into opportunities.
As the founder and Chief Strategist of Rodz Marketing & Communications, Xio channels her extensive expertise and visionary leadership to develop innovative, results-driven solutions for her clients. Her ability to inspire teams, manage complex initiatives, and deliver measurable success has solidified her position as a trailblazer and trusted authority in the marketing and communications industry.
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Jennifer Conde-Powers is a seasoned bilingual professional with over 20 years of experience delivering strategic counsel and agency account management expertise. She has built a distinguished career specializing in managing the customer relationship lifecycle across marketing, public relations, and event planning industries, working with a diverse portfolio of Fortune 500 companies. Her ability to create tailored strategies that drive impactful results has solidified her reputation as a trusted advisor and industry leader.
Throughout her career, Jennifer has held prominent marketing and public relations roles at some of the world’s most renowned organizations, including global and multicultural agencies. Her impressive résumé includes working with esteemed brands such as Dorado Beach, a Ritz-Carlton Reserve, and prestigious agencies like The Vidal Partnership, Edelman, and Ketchum, where she contributed to award-winning campaigns and initiatives.
Beyond her corporate achievements, Jennifer is an accomplished entrepreneur. She co-founded Cupcake Digital, a pioneering app developer specializing in engaging digital entertainment for children, which became a leader in its niche. She also co-founded El Tutor Coach, a platform dedicated to providing educational tutoring support and continuing education opportunities in Puerto Rico, further showcasing her commitment to empowering communities and driving meaningful change.
Jennifer’s expertise, entrepreneurial spirit, and commitment to excellence make her a dynamic force in the marketing and communications landscape.
